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"Our projects tend to be iterative. We don’t start out with the perfect idea and then do it, instead we begin with an okay idea and, as it changes, learn from it. This is a central principle of Machine: we prefer to put on a project even if it isn’t the best one ever or the most perfectly planned one ever. We’d rather do it and learn from it and do it again than spend our time planning for fictional perfection."
excerpt from Machine Project THE PLATINUM COLLECTION
By MARK ALLEN, CHARLOTTE COTTON and RACHEL SELIGMAN
"Our projects tend to be iterative. We don’t start out with the perfect idea and then do it, instead we begin with an okay idea and, as it changes, learn from it. This is a central principle of Machine: we prefer to put on a project even if it isn’t the best one ever or the most perfectly planned one ever. We’d rather do it and learn from it and do it again than spend our time planning for fictional perfection."
excerpt from Machine Project THE PLATINUM COLLECTION
By MARK ALLEN, CHARLOTTE COTTON and RACHEL SELIGMAN
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