Friday, November 29, 2019

leading down

27

   "I love a good reveal. The characteristics of a good reveal are:

1. It’s a surprise. Perhaps there has been a hint, or some foreshadowing, but the audience shouldn’t know what is coming. Otherwise it wouldn’t be a reveal! It would be an expected.

2. It’s generous to the audience. It makes the event better or more fun. It charms the audience; it doesn’t trick them, punk them, or make them feel stupid.

3. It’s fast. Adding a forty-five-minute encore to an introduction to theoretical physics isn’t a good reveal. Three minutes of a juggling panda bear at an introduction to theoretical physics is a good reveal.

4. It shows a surprising angle on what came before it. It helps us understand what we’ve seen in a new way. It provides another perspective—a twist. It opens the meaning of the event up in new ways and can take what we think we know is happening to a new place.

   A reveal can lead to another reveal can lead to another reveal. An endless series of
reveals. The lecture that becomes a meal that becomes a legal deposition that becomes a dance performance that becomes an art installation that becomes a lecture that becomes your parents’ anniversary party. A good reveal is the definition of underpromising and overdelivering!"


excerpt from Machine Project THE PLATINUM COLLECTION
By MARK ALLEN, CHARLOTTE COTTON and RACHEL SELIGMAN

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