Wednesday, November 13, 2019

start

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   “I think everyone should start an art space. People pay attention to you and it helps you make friends. It’s delightfully selfish, because you’re making a system to support and show the kind of art you want to see personally. And if you’re a lazy person who likes art, you should definitely start your own art space. Then everything comes to you. The best way to get started is by getting started, whether or not it’s exactly according to plan, and to learn from the experience as you go. Once you’ve begun, whether with an exhibition in your living room, a performance event in a park, or a fundraiser to get things off  the ground, the odds are in your favor that something else will come out of it. While the first step might be daunting, here are three considerations to relieve some of the first-time pressure:

1. Do something small: whatever you do, you can do it on a small scale. You can start an art space in your house or garage, and you can plan your first event for next week. In Los Angeles, there’s a long tradition of starting organizations in one’s house or apartment.

2. Do something with people: you don’t have to do it alone. Collaborating with others is a great way to start something without dramatically upending your life. You can share energy, ideas, financial resources, and use people’s different skills and interests.

3. Do something temporary: there’s a prevailing idea that institutions need to last forever, but the world of culture has its own ecology. Things are born, live, and then might die, get eaten, and grow into a tree. No organization must exist forever. It can and may enjoy longevity, but it doesn’t have to, and the daunting prospect of permanence shouldn’t keep you from getting something off the ground.”


excerpt from Machine Project THE PLATINUM COLLECTION
By MARK ALLEN, CHARLOTTE COTTON and RACHEL SELIGMAN

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