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"I realized you could connect broad audiences with experimental, challenging, or esoteric content through straight-forward strategies of accessibility. Among Machine’s core techniques for making new work accessible are hospitality, humor and comedy, surprise, transparency, informality, gratitude, and the use of narratives to communicate the premise of an event.
Creating positive associations with the space led people to keep showing up, no matter what was happening. Emphasizing the audience’s positive experience also shows gratitude for their time and attention; the life force of an event consists of the focus of the audience and the energy of the performer. Without an audience nothing exciting can happen."
excerpt from Machine Project THE PLATINUM COLLECTION
By MARK ALLEN, CHARLOTTE COTTON and RACHEL SELIGMAN
"I realized you could connect broad audiences with experimental, challenging, or esoteric content through straight-forward strategies of accessibility. Among Machine’s core techniques for making new work accessible are hospitality, humor and comedy, surprise, transparency, informality, gratitude, and the use of narratives to communicate the premise of an event.
Creating positive associations with the space led people to keep showing up, no matter what was happening. Emphasizing the audience’s positive experience also shows gratitude for their time and attention; the life force of an event consists of the focus of the audience and the energy of the performer. Without an audience nothing exciting can happen."
excerpt from Machine Project THE PLATINUM COLLECTION
By MARK ALLEN, CHARLOTTE COTTON and RACHEL SELIGMAN
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